{"product_id":"schiffer-deep-color","title":"Deep Color","description":"\u003cp\u003eThe imperial significance of yellow in Chinese dynasties, why Egyptian artists prized lapis lazuli above gold, how pink evolved from masculinity to its modern associations. This isn't theory divorced from practice; it's context that informs better creative decisions.\u003c\/p\u003e\n\u003cp\u003eEach color receives thorough exploration through essays paired with historical and contemporary images that demonstrate continuity and evolution of meaning. You'll see how ancient symbolism persists in modern design, how cultural context shifts interpretation, why certain combinations resonate while others clash. The visual examples ground abstract concepts in tangible references you can study and apply.\u003c\/p\u003e\n\u003cp\u003eFor illustrators choosing palette schemes, designers building brand identities, or painters considering symbolic weight, this book provides the depth that \"color theory\" often glosses over. Understanding why colors carry specific associations, not just that they do, gives you control over the nonverbal communication happening in your work. The hardcover format and substantial 384 pages reflect serious scholarship presented accessibly for working creatives rather than academic audiences.\u003c\/p\u003e","brand":"Schiffer","offers":[{"title":"each","offer_id":47973623595237,"sku":"04902","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0726\/6890\/5701\/files\/s04902.jpg?v=1761684588","url":"https:\/\/www.texasart.mom\/products\/schiffer-deep-color","provider":"Texas Art Supply","version":"1.0","type":"link"}