{"product_id":"laurence-king-graphic-design-play-book","title":"Graphic Design Play Book","description":"\u003cp\u003eGames reveal design principles more effectively than lectures ever could. This playbook transforms fundamental concepts, typography, signage systems, poster composition, branding logic, into spot-the-difference puzzles, matching challenges, and hands-on drawing exercises that make abstract ideas immediately tangible. You'll decode how iconic pictograms communicate across language barriers, understand why certain typeface pairings create visual tension, and grasp the systematic thinking behind effective wayfinding systems.\u003c\/p\u003e\n\u003cp\u003eSophie Cure and Aurelien Farina structure each activity around work from design masters: Otl Aicher's Olympic pictograms, Pierre Di Sciullo's experimental typography, Otto Neurath and Gerd Arntz's visual statistics system. Solution pages follow each challenge, explaining the design reasoning behind what you just discovered through play. The loose-leaf section provides actual tools, stickers, die-cut templates, colored paper, that let you manipulate elements physically rather than just reading about theory.\u003c\/p\u003e\n\u003cp\u003eThis approach works whether you're a practicing designer seeking fresh perspectives on familiar principles or simply curious how visual communication shapes daily experience. The 9.5×6.75 format with flaps keeps materials organized while remaining genuinely portable. Eighty pages of interactive content deliver more practical understanding than most textbooks twice its length.\u003c\/p\u003e","brand":"Laurence King","offers":[{"title":"each","offer_id":47973649645797,"sku":"80182","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0726\/6890\/5701\/files\/s80182.jpg?v=1761685336","url":"https:\/\/www.texasart.mom\/products\/laurence-king-graphic-design-play-book","provider":"Texas Art Supply","version":"1.0","type":"link"}