{"title":"Books \u0026 Media \u003e Art Reference \u003e Business of Art","description":null,"products":[{"product_id":"bis-publishing-pitching-ideas","title":"Pitching Ideas","description":"\u003cp\u003eDesigners excel at solving problems but often struggle when presenting those solutions to clients and colleagues. This book addresses that gap directly, examining the psychology of persuasion and how creative professionals can communicate ideas more effectively. Jeroen van Geel dissects what happens in listeners' minds during presentations, helping you identify the core essence of your concept and structure your pitch around what actually drives decision-making.\u003c\/p\u003e\n\u003cp\u003eThe framework moves beyond generic presentation advice to address scenarios designers face daily: advocating for a specific methodology, defending concept choices, or navigating stakeholder disagreement. Van Geel explains how to adapt your approach based on audience and context, recognizing that pitching internally differs from client presentations.\u003c\/p\u003e\n\u003cp\u003eAt 128 pages, this compact guide delivers practical strategies without overwhelming theory. You'll learn to distill complex design thinking into compelling narratives, anticipate objections, and build genuine buy-in rather than superficial approval. Whether you're presenting to a single decision-maker or a room full of stakeholders, these techniques help ensure your strongest ideas actually get implemented. Essential reading for designers tired of watching inferior concepts win simply because they were pitched more effectively.\u003c\/p\u003e","brand":"BIS Publishing","offers":[{"title":"each","offer_id":47973718065381,"sku":"82781","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0726\/6890\/5701\/files\/s82781.jpg?v=1761724822"},{"product_id":"workman-publishing-show-your-work","title":"Show Your Work","description":"\u003cp\u003eShare your process, not just your results. This book teaches you how to become findable in an overcrowded digital landscape, not through aggressive self-promotion, but through genuine generosity and transparency. Let people see your methods, your influences, your daily progress. When you document your work openly, you attract the right audience and opportunities without the awkwardness of traditional networking.\u003c\/p\u003e\n\u003cp\u003eKleon structures his approach around ten transformative rules that shift how you think about visibility. Share something small every day. Open up your cabinet of curiosities. Tell good stories about your work. Each principle comes illustrated with examples from artists, writers, and makers who've built careers by being generous with their knowledge. The advice feels immediately actionable because it focuses on sustainable daily practices rather than grand gestures.\u003c\/p\u003e\n\u003cp\u003eAt 224 pages in a compact 6×6 format with flaps, this paperback fits easily into your studio bag or work backpack. Perfect for creative professionals who understand their craft but struggle with the sharing part, the essential skill nobody teaches you in art school.\u003c\/p\u003e","brand":"Workman Publishing","offers":[{"title":"each","offer_id":47979373822181,"sku":"06898","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0726\/6890\/5701\/files\/s06898.jpg?v=1770335083"},{"product_id":"penguin-your-brain-on-art","title":"Your Brain on Art","description":"\u003cp\u003eThe science behind why creating art changes your brain chemistry matters more than you might think. Magsamen and Ross synthesize decades of neuroaesthetics research, the study of how arts experiences physically alter neural pathways, stress responses, and cognitive function. You'll discover how twenty minutes of creative activity reduces cortisol levels, why viewing art activates the brain's reward centers similarly to falling in love, and how aesthetic experiences strengthen memory formation and emotional regulation.\u003c\/p\u003e\n\u003cp\u003eThe authors move beyond abstract theory into practical applications: hospitals using art installations to reduce patient anxiety and speed recovery, urban planners designing aesthetically responsive public spaces that lower community violence, educators integrating creative practices to improve learning outcomes. They document measurable changes, reduced inflammation markers, improved immune function, enhanced neuroplasticity, that occur when people engage regularly with creative and aesthetic experiences.\u003c\/p\u003e\n\u003cp\u003eWhether you're an artist seeking validation for your practice's mental health benefits, an educator exploring creativity's role in learning, or simply curious about the biological mechanisms behind art's emotional impact, this book provides evidence-based insights. The research confirms what artists have always known intuitively: making and experiencing art isn't frivolous luxury but fundamental to human wellbeing and cognitive health.\u003c\/p\u003e","brand":"Penguin","offers":[{"title":"each","offer_id":47979682595045,"sku":"43575","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0726\/6890\/5701\/files\/s43575.jpg?v=1770377048"},{"product_id":"candt-just-wanna-copyright-for-makers","title":"Just Wanna Copyright for Makers","description":"\u003cp\u003eWhat you can safely reference, how to protect your original designs, and where common assumptions about \"transformative work\" or \"inspiration\" actually land you in trouble. Elizabeth Townsend Gard and Sidne K. Gard cut through legal jargon to address real scenarios crafters face, using vintage fabric patterns, teaching techniques you learned elsewhere, selling items based on traditional designs.\u003c\/p\u003e\n\u003cp\u003eThe book moves beyond generic warnings into actionable territory. You'll learn when attribution matters versus when it's legally insufficient, how to document your creative process as protection, and what actually constitutes enforceable copyright in handmade goods. Real cases from quilting, crafting, and maker communities illustrate where creators got blindsided and how similar situations could be handled differently.\u003c\/p\u003e\n\u003cp\u003eAt 144 pages, the content stays focused on issues relevant to small creative businesses rather than corporate IP law. The 8.5x11 format accommodates clear examples and reference charts you'll return to when evaluating new projects. Whether you're launching an Etsy shop, teaching workshops, or licensing designs, this roadmap helps you make informed decisions that protect both your work and your business.\u003c\/p\u003e","brand":"C\u0026T","offers":[{"title":"each","offer_id":47982925644005,"sku":"99397","price":31.46,"currency_code":"USD","in_stock":true}]},{"product_id":"laurence-king-beg-steal-and-borrow","title":"Beg, Steal, and Borrow","description":"\u003cp\u003eWhen does homage become plagiarism? How do sampling traditions in hip-hop inform visual art practices? What happens when copyright law collides with postmodern theory?\u003c\/p\u003e\n\u003cp\u003eThe book moves beyond simple condemnation or celebration, investigating actual court cases alongside Kenneth Goldsmith's provocative \"uncreative writing\" pedagogy and the mash-up culture that permeates literature, music, and visual media. Shore profiles major contemporary practitioners working across painting, photography, sculpture, and installation, examining how they navigate the ethical and legal complexities of appropriation-based work. Color reproductions illustrate contested pieces alongside their source material, making the arguments tangible rather than abstract.\u003c\/p\u003e\n\u003cp\u003eAt 192 pages, this compact survey provides essential context for understanding practices that will only intensify as AI-generated imagery further complicates questions of originality, ownership, and creative authorship.\u003c\/p\u003e","brand":"Laurence King","offers":[{"title":"each","offer_id":48102351765733,"sku":"58165","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0726\/6890\/5701\/files\/s58165.jpg?v=1768592288"}],"url":"https:\/\/www.texasart.mom\/collections\/books-and-media-art-reference-business-of-art.oembed","provider":"Texas Art Supply","version":"1.0","type":"link"}